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International Student
Study In:

Client Success Case Study B

Large Public University: West Coast worked closely with the client to provide enhanced brand visibility, delivering high-quality traffic customized based on the client recruitment goals. In addition to the marketing provided by, the client had implemented a solid communication plan to nurture the leads they received on a daily basis. The following case study was monitored over a period of 12 months.

The university is located in the heart of the Rocky Mountain region representing over 1,200 international students from 130 countries, the university offers 150+ undergraduate or graduate degree choices. The school purchased the Diamond level and was provided with a customized profile page, and was provided with a customized profile page, auto-email reply, three newsletter inclusions, trigger email, monthly social media posts, stand-alone email blast, uncapped leads, and an account manager.

Annual Results

  • 4,112 Profile views
  • 858 Leads
  • 46 Applications
  • 6 Enrollments
Email Marketing
  • 185,671 Opens
  • 2,531 Clicks
Social Media Reach
  • Facebook: 6,718
  • Twitter: 7,382

At a Glance

Develop: effective campaign assets to reach specified recruitment goals.

Create: relevant custom content created specifically for their featured profile.

Support: through an account manager who monitored and provided guidance and support along the way.

Lead Management: delivered leads in real-time to the email address of the registered user. The administrative dashboard allowed users to export student leads to a CSV file and post scholarship listings at any time.

Analytics: provided through monthly data reports that outline the demographics of those who visited their profile.

Custom Campaign Approach

Email Campaign

  • Trigger email: highlighted the university’s top program by targeting and matching active student users with matching fields of study. Matched students received a custom message with a link to the school profile, encouraging them to submit a lead.
  • Stand-alone email: blast sent to targeted audience on a topic of the client’s choice written by our team.

Auto-reply email

  • Sent to prospective students instantly after they have submitted their information through the lead form, with a greeting and a link to the international student application.

Blog Postings

  • Customized and written in-house posted on the blog feed.

Monthly Social Media

  • Customized posts on Twitter and Facebook accounts provided increased exposure in front of the followers.

Newsletter Inclusions

  • Highlighted the university with a link to their featured profile sent to active email subscribers via three newsletter inclusions.

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