January Edition - Issue #39
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Quick Bites: Ways to Jump-Start Your Year of Recruiting
Email Tips
- Establish Connection: Use personalization in your
email campaigns to connect with potential students; this
could include location, degree program, or nationality.
- Make Contacting You Simple: Send your emails from
an address that allows students to reply directly to
reply. Also consider including your contact information
in the signature so students know exactly who they’re
speaking with and how to reach you.
- Clear Call to Action: Provide students with a
clear, simple and hard to ignore ‘next-step’ action
button. Keeping this button towards the top of the email
and removing excess links is a good way to increase your
click-through rate!
- Timing is Key: Following up with an inquiry right
away is critical since engagement can start to decline
after the first hour of contact. Explore an automatic
reply for the first message to keep your leads
interested in you.
InternationalStudent.com Profile Tips
- Use Student Testimonials: Student reviews can
hold a lot of weight. Share what your students have to
say by adding quotes or testimonial videos.
- Add a Virtual Tour: Create a campus tour video or
portfolio for students to get a sense of your
institution’s distinctive academic and cultural
atmosphere.
- Share the Latest and Greatest: Keep your profile
fresh by letting us know of upcoming events or programs.
We can add it to your profile and add the extra appeal
to your school.
Social Media Tips
- Explore Using Polls: They’re quick and easy to
set up but get students engaging with you!
- Keep Your Message Visual: Videos and images are a
great way to grab the attention of students as they
scroll by.
- Utilize Direct Messages: Direct messages let you
connect with students. They’re interested in your
institution so share with them how to take the next
step.
- Use Hashtags: Participate in large social media
initiatives that promote inclusion such as
#YouAreWelcomeHere. Hashtag campaigns are an effective
way to improve your international following and help
students feel welcome on your campus.
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Central America Scholarship Program Application Closing
MPOWER and
InternationalStudent.com’s Central America Scholarship Program
has been open since November and will be closing at the end of
this month on January 31st. Applicants must be from a Central
American country and are required to submit an essay outlining
individual contributions to the quality of life in their home
country, plans for how they continue to contribute after
education, and how the applicant’s education will help them do
so.
This scholarship will award one first place recipient $3,000 and
two runner-ups $1,000 to be put towards expenses of studying in
the US or Canada. Please feel free to share this scholarship
with any eligible students on your campus before the end of the
month.
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Let's Connect in Memphis and Gainesville
We are excited to make our way
to Memphis and Gainesville next month for the TAIE and FAIE
conferences. If you’re also attending these conferences we would
love to connect with you! Send us a message so we can catch up
over a cup of coffee.
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Loyalty Referral Program
Did you know we have a
loyalty referral program? If you get as excited to hear from us
as we get to hear from you - share the excitement! Contact
us to see how you could save at renewal.
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Upcoming Conferences
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| Conference |
Dates |
Location |
| TAIE |
Feb. 20-21 |
Memphis, TN |
| FAIE |
Feb. 20-21 |
Gainesville, FL |
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