Where there’s a will, there’s a way; and there’s always a will for the world of international education to come together. Although this will be the second year we miss many of you at an in-person NAFSA regional, we’re pleased to be one step closer through the NAFSA All Region Summit next month. In the meantime, we’re excited to share something that will spark a bit of renewed excitement on your campus: our annual Travel Video Contest is open for entries! Your international students have the chance to enter to win the $4,000 grand prize during International Education Week, and we can’t wait to hear their stories. You can read more on the contest details below along with other happenings this month including our NAFSA All-Region session update, access to a webinar recap on claiming your free profile and leads, and more tips for your prospective students on leveraging their admissions application. We hope you enjoy the newsletter, see you next month.

Bryanna Davis
On behalf of the InternationalStudent.com Team

September 2021


Travel Video Contest Now Open

Our 16th Travel Video Contest is now underway. We invite current and prospective international students to enter for a chance to win up to $4,000. In a creative, engaging video, we are asking entrants to show how “community” has had an impact or influence on their international education pursuit. Entries will be accepted until 11:59 PM Eastern Time on October 13, 2021 and winners will be announced on November 19, 2021, the last day of International Education Week. For full details on this year’s Travel Video Contest, visit the contest home page below. If you would like to share this information with students, you can simply print and hang the contest poster which includes a QR code for the contest page.


Sending Email on a Friday?

Friday is great for a lot of reasons and this is just one more to add to the list. In a recent study our data shows us that our emails sent on a Friday perform much better than expected. They had a higher unique open rate and a nearly three times higher click to open rate than emails sent on most other days of the week. Keep in mind that content, time of year and any specific targeting might impact your results. However, if you’re contemplating when to send out an email to your prospective students - try Friday!

If you would like more tips on communicating with prospective students, don’t forget to check out our resources and article center.


NAFSA All-Region Summit: Join our Session

If you’re joining the NAFSA All-Region Summit in October make sure to check out our session! InternationalStudent.com is presenting on engaging international students through email; there you can get information on creating lead nurturing emails, best practices and email examples. Additionally, we will get hands-on to help you take back a solid starting point for launching an email communication series, or updating your existing plan. Look for the session Engaging Prospective Students: Developing Emails and Building a Communication Plan within region XII on October 19th. See you there!

If you’re attending the conference and need help reaching students from around the world, schedule a meeting to chat. See you there!


Missed details on how to claim your free profile?

If you missed our webinar on how to claim your free profile page, don’t worry, we can catch you up! Send us a message and we’ll provide you with access to view this past live event; information includes details on our free university and college profiles, how to create an administrator account, and how to start receiving your free leads directly through your inbox and InternationalStudent.com dashboard. Request the information you missed out on.


Live Event: College Admissions Essay Tips for Students

The admissions essay can be one of the trickiest parts of the US college application process for many prospective international students; this can be especially true for those who do not speak English as a first language. Students who will soon be applying for college are invited to join us on October 14th at 11:00 AM Eastern Time as we’ll be offering tips on how they can be creative and put their best foot forward while still answering the prompt questions. If interested, students can RSVP on the Facebook event page below.


Interestingly Enough

Earlier in the month was National Suicide Prevention Week, but that doesn’t mean mental health awareness has to stop there during the month of September. With students well in the swing of their routine this semester, things can start to become overwhelming. At JED they offer many helpful articles for students to gain knowledge around taking care of their own mental well being and helping those they love - including ways they can reach out to a friend with anxiety. If you think your students could benefit from this insight in the new semester we have provided a link to one of their articles below.