Client Success Case Study conducted on a Mid-Sized Univerisity
Mid-Sized University: West Coast
InternationalStudent.com worked closely with the client to provide enhanced brand visibility, delivering high-quality traffic customized based on the client recruitment goals. In addition to the marketing provided by InternationalStudent.com, the client had implemented a solid communication plan to nurture the leads they received on a daily basis. The following case study was monitored over a period of 12 months.
The university is located in the heart of the Rocky Mountain region; representing over 1,200 international students from 130 countries. The university offers 150+ undergraduate or graduate degree choices. The school purchased the Diamond level, and was provided with a customized profile page, auto-email reply, three newsletter inclusions, a trigger email, monthly social media posts, a stand-alone email blast, uncapped leads, and an account manager.
Annual Results
- Profile views 4,112
- Leads 858
- Applications 46
- Enrollments 6
Email Marketing
- Opens 185,671
- Clicks 2,531
Social Media Reach
6,718
7,382
At a Glance
Develop: effective campaign assets to reach specified recruitment goals.
Create: relevant custom content created specifically for their featured profile.
Support: through an account manager who monitored and provided guidance and support along the way.
Lead Management: delivered leads in real-time to the email address of the registered user. The administrative dashboard allowed users to export student leads to a CSV file and post scholarship listings at any time.
Analytics: provided through monthly data reports that outline the demographics of those who visited their profile.
Custom Campaign Approach
Email Campaign
- Trigger email: highlighted the university’s top program by targeting and matching active student users with matching fields of study. Matched students received a custom message with a link to the school profile, encouraging them to submit a lead.
- Stand-alone email: blast sent to targeted audience on a topic of the client’s choice written by our team.
Auto-reply email
- Sent to prospective students instantly after they have submitted their information through the lead form, with a greeting and a link to the international student application.
Blog Postings
- Customized and written in-house posted on the InternationalStudent.com blog feed.
Monthly Social Media
- Customized posts on InternationalStudent.com Twitter and Facebook accounts provided increased exposure in front of the InternationalStudent.com followers.
Newsletter Inclusions
- Highlighted the university with a link to their featured profile sent to active email subscribers via three newsletter inclusions.